Resource Tags Professional Development Session

The Good, the Bad, and the Ugly of Distributor-Exhibitor Relations

In a business that has seen its fair share of challenges, especially in recent years, the relationship between a distributor and exhibitor remains one of the most important. It’s not just about sales, although that is always an important part. It is, despite the cliché, mostly about relationships. After 30 years in film distribution, and, though not by design, having worked for IMAX Corporation, Sony Pictures, nWave Pictures, National Geographic, MacGillivray Freeman and Giant Screen Films, Mark Katz has seen and heard a thing or [...]

The Good, the Bad, and the Ugly of Distributor-Exhibitor Relations2023-06-20T20:28:02+00:00

Improving the Business Model: We Know It Has to Change, But How?

The giant screen business model has many components to it, but any lasting, workable changes will likely have to begin with the theater-distributor relationship. This session features candid conversations between veteran distributors and exhibitors in the GS industry about the core issues of programming, admission pricing and packaging, marketing, and finding an equitable way to split a slowly contracting pie. Discussing old and new approaches, and in- and out-of-the box ideas, panelists are asked a series of questions to stimulate honest and open dialogue about [...]

Improving the Business Model: We Know It Has to Change, But How?2023-12-06T20:03:06+00:00

Box Office Rally: Creative Ways to Upsell

Improv actors Mookie Harris and Kelsey VanVoorst perform scripted and improvised scenes using real-life box office situations to propose creative ways to upsell and increase capture rate. This session was part of the GSCA Marketing Symposium held in Chicago in 2017.

Box Office Rally: Creative Ways to Upsell2023-12-06T17:06:55+00:00