Resource Categories Production

Making a Giant Screen Film: Topic and Subject

Making a Giant Screen Film: Topic and Subject Presented at the 2024 Filmmaker Symposium Panelists: Myles Connolly, 360-Media Michael Daut, Michael Daut Productions Christian Fry, CVF Productions Description: The best giant screen films are more than just big, beautiful images. It’s the stories we tell with those images that inspire and resonate with audiences. But what makes storytelling on the giant screen unique? How do filmmakers approach scriptwriting? How is shooting, editing, and scoring different from other media? Which topics and genres have worked, which [...]

Making a Giant Screen Film: Topic and Subject2025-04-07T17:26:36+00:00

Maximizing Audience Engagement through Social Media Analytics

Maximizing Audience Engagement through Social Media Analytics Presented at the 2024 International Conference Presenter: Meg Bell, Senior Manager, Commercial Marketing and Public Relations, Museums Victoria and IMAX Melbourne Session Overview: In today's digital age, social media is an essential tool for engaging with audiences and driving traffic to giant screen theatres. Meg Bell from IMAX Melbourne will present an insightful session on leveraging social media analytics to enhance audience engagement and improve marketing strategies. Session Description: Meg and her team are experts in using social [...]

Maximizing Audience Engagement through Social Media Analytics2024-10-17T16:30:55+00:00

Deal or No Deal: Realities of the Producer/Distributor/Theatre Triangle

Deal or No Deal: Realities of the Producer/Distributor/Theatre Triangle Presented at the 2024 International Conference Session Organizer: Phil Streather, Principal Large Format Presenters: Patty Collins, Director of Global Sales, MacGillivray Freeman Films Michael Dalton-Smith, Director/Producer, Wild Imagination Films Patricia Keighley, Chief Quality Guru, IMAX Corporation Ryan Holota, Chief Operating Officer, Saskatchewan Science Centre Tyler Mifflin, Managing Director/Producer, SK Films Description: Is it time to revisit the distributor/theater splits? 75% average to theatres was forged in the heady days of theaters spending $100,000 or more to [...]

Deal or No Deal: Realities of the Producer/Distributor/Theatre Triangle2024-10-17T16:20:11+00:00

AI-Powered Insights for Giant Screen Film Marketers

AI-Powered Insights for Giant Screen Film Marketers Presented at the 2024 International Conference Session Organizer: Brad Lisle, Foxfire Interactive Presenters: Caroline Borgudd, Senior Communication Strategist, Swedish Museum of Natural History Max Collister, Marketing and Communications Manager, SK Films Mary Jane Dodge, Senior Project Director, MacGillivray Freeman Films David Schweidel, Professor of Marketing at Emory University's Goizueta Business School Description: Kick off the session with AI marketing expert, David Schweidel, Professor of Marketing at Emory University’s Goizueta Business School. David explores how marketers can harness generative [...]

AI-Powered Insights for Giant Screen Film Marketers2024-10-17T16:08:36+00:00

GSCA’s Digital Cinema Naming Convention tool

GSCA Digital Cinema Naming Convention GSCA's Digital Cinema Naming Convention tool The GSCA Innovations Committee has established best practices and created a tool for naming DCDM files, similar to practices established by the Inter-Society Digital Cinema Forum (ISDCF). The GSCA Digital Cinema Naming Convention tool generates a file name that will inform vendors what the file contains so the artistic integrity is maintained during exhibition. This tool is especially important for submitting content for GSCA events. It is critical that when the file is received, [...]

GSCA’s Digital Cinema Naming Convention tool2024-01-26T19:46:57+00:00

Camera Assessment Test (2023)

In July 2023, the GSCA Innovations Committee conducted a test to show the strengths of six higher-than-6K-resolution cameras to show filmmakers how each performs in challenging situations. Under the direction of GSCA Innovations Committee Co-Chair Michael Daut and with renowned cinematographer James Neihouse, ASC, serving as director of photography using a wide variety of cameras, lenses, shooting situations, and locations, this test will provide invaluable information to filmmakers as they decide which equipment to use for different types of shoots. This is a follow-up to [...]

Camera Assessment Test (2023)2025-04-07T17:30:43+00:00

Gen Z: Opening Our Doors to the Future

The future is Gen Z. If you want to understand the future of our industry—whether it’s exhibition, production, or distribution—you need to understand Gen Z. Born 1997–2012, Gen Z is engaged and entering the work force and our theatres as we speak! They are expressing their opinions and rewriting the norms. Members of Gen Z are resourceful and independent learners who value diversity, inclusivity, and authenticity. They are passionate about social impact and environmental responsibility, and their top priorities include wellbeing and mental health. Do [...]

Gen Z: Opening Our Doors to the Future2023-12-06T17:38:12+00:00

New Models for the New Normal

Fundraising of film production budgets and distribution marketing will become increasingly more challenging in the competitive, post-COVID environment. Investors require ROI, but well-aligned sponsors present a unique opportunity to drive box office and differentiate a film’s support package when in consideration from buyers. In this session, we’ll explore the new approaches for the new realities, not only for producers and distributors, but for theaters too. The session will be broken up into three sections: The role of equity investments and sponsorships Making sponsorships work for [...]

New Models for the New Normal2023-12-06T17:50:45+00:00

Camera Tests

The Background A keystone of the Giant Screen Cinema Association’s (GSCA) strategic plan is to build a pipeline of quality educational and entertaining content. To fulfill that plan, GSCA, through its Technical Committee, has conducted a number of tests in the past four years to help filmmakers capture the best images possible for the giant screen. It started in 2014 with two iterations of Bring Back Our Wide Shots (BBOWS), with the main goal of testing whether images from the latest 4K digital cameras could [...]

Camera Tests2025-07-30T21:46:03+00:00

Focus on Film Scanning

As part one of a session to be continued at another time on the giant screen, we explore the challenges of capturing high-quality and high-resolution digital scans of 65mm film. Four companies, including FotoKem, IMAX, Prasad Corp, and MacGillivray Freeman Films, share their techniques, innovations, and unique approaches to digitizing film. In part two, when we are able to meet in person, we will see examples of scans using the same film source in a head-to-head comparison in 4K, 8K, 11K, and 16K scans on [...]

Focus on Film Scanning2025-04-07T17:31:42+00:00