Resource Categories Programming

New Content and New Ways to Program

In this session we’ll explore innovative new programming, including both new content and new ways to program more traditional content. Our panel of giant screen theater and distribution veterans will share examples, their experiences with it, and their recommendations for success. This session will address these and other questions: How can you stay true to your brand, focus on the consumer, and expand your business? How does a theater determine what new audiences may be underserved by their current slate, and what programming changes would [...]

By Kelly Germain|2023-12-06T19:38:21+00:00June 21st, 2023|

The National STEM Gaming Network: Esports Takes Over the Big Screen

The explosive popularity of "esports'' and video games presents a fantastic opportunity for science and technology centers to engage the K-12 audience and offer unique educational opportunities. Embedded in every video game are rich elements of science, technology, engineering, arts, and mathematics. With our combined technology, alignment of our educational missions, and assets such as giant screen digital cinemas, science and technology centers are excellent venues to host educational and entertaining programs based around gaming. From matches and tournaments, to watch parties and livestream viewing [...]

By Kelly Germain|2023-12-06T19:58:32+00:00June 20th, 2023|

Theater Re-Opening Success Stories

Theater Reopening Success Stories is a special report featuring tips and inspiring stories from theaters that have seen high demand for the premium theater experience since reopening after the COVID-19 shutdowns. Find out how they and other GSCA members are managing challenges, embracing opportunities, rethinking how they reach audiences, and finding hope for the future. Organized by the GSCA Member Services Committee, with special thanks to Ryan Holota (Saskatchewan Science Centre), Heather Farnworth (Ontario Science Centre), Diane Carlson (Giant Screen Cinema Consulting), and Shauna Badheka (MacGillivray [...]

By Kelly Germain|2023-12-06T20:10:02+00:00June 7th, 2023|

A Theater’s Wild Success

By Diane Carlson, Giant Screen Cinema Consulting "Long lead time is really important to extend your marketing reach through partnerships with other organizations, especially when you have limited funds. But it is also key to your own campaigns." The Royal British Columbia Museum, founded in the provincial capital, Victoria, in 1886 as the British Columbia Museum, partnered with Utah-based Destination Cinema, Inc. (DCI), to open a 369-seat IMAX theater in June of 1998, with DCI as owner and operator. Between June 1998 and [...]

By Kelly Germain|2023-12-06T22:22:03+00:00June 6th, 2023|