Resource Categories Programming

Financial metrics for successin a small institutional theatre (Nursall September 2019)

Financial metrics for successin a small institutional theatre (Nursall September 2019) Alan Nursall, President & CEO TELUS World of Science – Edmonton September 2019 Notes Any dollar amounts in this article are in Canadian dollars. The exact dollar figures are less important than the percentages and margins. (CDN $1.00 = $0.77 US / £0.59 / €0.66) Because our theatre uses an IMAX projection system, the word ‘IMAX’ is used whenever required to describe a specific IMAX feature or issue. The numbers provided are rounded [...]

Financial metrics for successin a small institutional theatre (Nursall September 2019)2026-04-25T20:48:13+00:00

Using Financial Metrics to Better Manage a Giant Screen Theatre at a Science Centre (Nursall December 2018)

Using Financial Metrics to Better Manage a Giant Screen Theatre at a Science Centre (Nursall December 2018) Alan Nursall, President & CEO TELUS World of Science – Edmonton December 14, 2018 Notes Any dollar amounts in this article are in Canadian dollars. The exact dollar figures are less important than the percentages and margins. (CDN $1.00 = $0.77 US / £0.59 / €0.66) Because our theatre uses an IMAX projection system, the word ‘IMAX’ is used whenever required to describe a specific IMAX feature [...]

Using Financial Metrics to Better Manage a Giant Screen Theatre at a Science Centre (Nursall December 2018)2026-04-24T19:21:12+00:00

6 Habits of Highly Effective Theaters

Presentation of giant screen films is paramount to setting the experience apart from what a regular moviegoer experiences at a multiplex. A 1986 IMAX service manual stated, “The combination of a dedicated theatre staff and the IMAX system can provide a spectacular experience for audiences. To maintain this level of achievement, the staff and equipment involved in this unique communication process must function at optimum efficiency. This is the challenge of every performance.” Truer words have never been spoken, and as we see multiplex screens [...]

6 Habits of Highly Effective Theaters2023-12-06T17:35:01+00:00

Gen Z: Opening Our Doors to the Future

The future is Gen Z. If you want to understand the future of our industry—whether it’s exhibition, production, or distribution—you need to understand Gen Z. Born 1997–2012, Gen Z is engaged and entering the work force and our theatres as we speak! They are expressing their opinions and rewriting the norms. Members of Gen Z are resourceful and independent learners who value diversity, inclusivity, and authenticity. They are passionate about social impact and environmental responsibility, and their top priorities include wellbeing and mental health. Do [...]

Gen Z: Opening Our Doors to the Future2023-12-06T17:38:12+00:00

Audience Focus, Marketing, and Data-Driven Action

Revealing Consumer Insights From Visitors and Non-visitors To Drive Attendance Presenter: Caroline Borgudd, Swedish Museum of Natural History, Cosmonova From in-depth interviews, learn what drives current visitors to the giant screen experience and what the barriers are for non-visitors. Gain fresh and surprising insights about what the biggest competitors to out-of-home entertainment have in common with the GS experience. These insights will help you reengage with audiences and invite new target groups to find meaning from the giant screen experience and provide encouragement for anyone [...]

Audience Focus, Marketing, and Data-Driven Action2023-12-06T17:48:40+00:00

Theater and Filmmaking Insights: Sharing for Success, Richard Morrison, IMAX Melbourne

Previously titled “Giant Screen 101,” this session is more than just a first-timer’s introduction to the giant screen industry. Seasoned veterans and newcomers alike will take away new ideas and contacts from this highly engaging and informative session. The session includes post-COVID success stories, how to program feature films and documentaries, and how to make giant screen theaters stand out from the competition. Filmmakers share insights on the challenges of making films for the giant screen as well as the wonderful creative opportunities provided by [...]

Theater and Filmmaking Insights: Sharing for Success, Richard Morrison, IMAX Melbourne2023-12-06T17:55:31+00:00

It Takes a Museum: Discovery Place’s Award-Winning “Year of the Engineer” Program

In 2018, Discovery Place in Charlotte, North Carolina, partnered with 250 STEM leaders to provide 2,500 experiences to expose 250,000 guests to the wonders of STEM. It all started with a rough-cut screening of the film Dream Big, which sparked the idea to not just show the film but to have a “year of the engineer,” with all forms of programming centered around engineering. In this webinar, you'll learn how Discovery Place's divisions all worked together to create this award-winning program and how you can [...]

It Takes a Museum: Discovery Place’s Award-Winning “Year of the Engineer” Program2023-12-06T19:10:38+00:00

Theater Operations Survey Results

From ticket prices, programming, attendance, capture rates, marketing, budgeting, staffing, concessions, and much more, this Giant Screen Cinema Association webinar looks at the results of an extensive survey GSCA conducted in 2019 to understand how theaters structure their operations. This webinar was presented on December 3, 2019, by GSCA Member Services Committee Co-Chairs Marlene Janetos and Mary Jane Dodge. Download Webinar Slides

Theater Operations Survey Results2024-08-14T12:55:43+00:00

Engaging Audiences with Innovative Virtual Programming

In the webinar "Engaging Audiences with Innovative Virtual Programming," giant screen theaters and film distributors share their creative virtual solutions for trips, camps, and groups, with time at the end for questions. We also get the school district and educator perspective from Erik Leitner, STEM+Computer Science Instructional Facilitator for Broward County Public Schools, which is the sixth largest public school system in the US. Erik shares examples of virtual programming that educators are currently using to support their curriculum and provides insight on tools distributors [...]

Engaging Audiences with Innovative Virtual Programming2023-12-06T19:14:18+00:00

Budget-Friendly Marketing Ideas

Getting the most from your communications, marketing, and advertising spend is always important. Over the past year, many theaters have embraced the challenge of doing more with less and have improved the efficiency of their marketing operations. In this webinar, we’ll hear from three theaters that have found success with more focused budgets including: Alexandra Van Der Zee, Omniversum, The Hague, Netherlands Sharlene Argyres and Donna Domenici, New Mexico Museum of Natural History, Albuquerque, New Mexico James Nesmith, Science Spectrum, Lubbock, Texas As a bonus, [...]

Budget-Friendly Marketing Ideas2023-12-06T19:24:52+00:00