Resource Categories Theater

Afdhel Aziz: The Power of Purpose. How We Can Build Back Better.

Afdhel Aziz is one of the world’s leading evangelists and experts for the idea that business should be a force for good. After a 20-year career in marketing at Procter and Gamble, Nokia, Heineken, and Absolut Vodka, Afdhel Aziz is now currently the Founder and Chief Purpose Officer of Conspiracy of Love, a think-tank and idea incubator that helps advise Fortune 500 companies like Adidas, Facebook, Levis, Microsoft, Mondelez, and Mars on how to "do well by doing good." He has helped companies around the [...]

Afdhel Aziz: The Power of Purpose. How We Can Build Back Better.2023-12-06T18:10:49+00:00

PR 101: Launching a Film Using Featured Talent

Looking for a creative way to launch a new film? Two GSCA member museums share tips on using featured talent to launch a giant screen film. The Denver Museum of Nature & Science made the star of their Extreme Weather 3D marketing campaign an object instead of a person—The Tornado Intercept Vehicle (TIV). The TIV, dropped off by filmmaker Sean Casey, rolled up to the museum to much fanfare and was positioned in front of the museum for three weeks. Maura O’Neal, DMNS’s Communications and [...]

PR 101: Launching a Film Using Featured Talent2023-12-06T19:09:25+00:00

It Takes a Museum: Discovery Place’s Award-Winning “Year of the Engineer” Program

In 2018, Discovery Place in Charlotte, North Carolina, partnered with 250 STEM leaders to provide 2,500 experiences to expose 250,000 guests to the wonders of STEM. It all started with a rough-cut screening of the film Dream Big, which sparked the idea to not just show the film but to have a “year of the engineer,” with all forms of programming centered around engineering. In this webinar, you'll learn how Discovery Place's divisions all worked together to create this award-winning program and how you can [...]

It Takes a Museum: Discovery Place’s Award-Winning “Year of the Engineer” Program2023-12-06T19:10:38+00:00

Theater Operations Survey Results

From ticket prices, programming, attendance, capture rates, marketing, budgeting, staffing, concessions, and much more, this Giant Screen Cinema Association webinar looks at the results of an extensive survey GSCA conducted in 2019 to understand how theaters structure their operations. This webinar was presented on December 3, 2019, by GSCA Member Services Committee Co-Chairs Marlene Janetos and Mary Jane Dodge. Download Webinar Slides

Theater Operations Survey Results2024-08-14T12:55:43+00:00

Engaging Audiences with Innovative Virtual Programming

In the webinar "Engaging Audiences with Innovative Virtual Programming," giant screen theaters and film distributors share their creative virtual solutions for trips, camps, and groups, with time at the end for questions. We also get the school district and educator perspective from Erik Leitner, STEM+Computer Science Instructional Facilitator for Broward County Public Schools, which is the sixth largest public school system in the US. Erik shares examples of virtual programming that educators are currently using to support their curriculum and provides insight on tools distributors [...]

Engaging Audiences with Innovative Virtual Programming2023-12-06T19:14:18+00:00

Digital Marketing Tools for Theaters and Distributors

Learn about some of the latest strategies and tactics being used to successfully market giant screen films. Presenters include: Brian Siddle from Strong Coffee Marketing and Aileen Robertson from Cosmic Picture share details of the marketing campaign for Superpower Dogs, winner of the GSCA 2019 Achievement Award for Best Marketing Campaign by a Distributor, and what you should keep in mind as you develop your own digital marketing campaigns. Lea Silver shares IMAX Victoria's digital marketing successes in launching Great Bear Rainforest. Lori Rick and Shauna Badheka [...]

Digital Marketing Tools for Theaters and Distributors2023-12-06T19:16:55+00:00

Theater Disinfection Products and Technologies for COVID and Beyond

Whether currently opened or making plans to re-open, theaters everywhere have had to consider a plethora of new health and safety protocols, many of which have been implemented. Adopting a holistic, “healthy building” approach appears to be the new normal, and the search for the best practices and products continues. In this webinar, we’ll focus on a few new products and technologies (based on old science) that are being used in interior public spaces, such as theaters, to effectively disinfect the air and surfaces. An [...]

Theater Disinfection Products and Technologies for COVID and Beyond2023-12-06T19:18:24+00:00

Alternative Content Webinar

As many of us had to pivot during the past two years, new “alternative” content became the buzzword. For our industry, alternative content is, but is not limited to, feature films, concerts, theater presentations, live presentations, gaming, etc. GSCA and the GSCA Industry Development Committee review the results of the Alternative Content Survey that was conducted the summer of 2022. It is the hope of the committee that this survey serves as a catalyst for ongoing discussion regarding this topic. The learnings from the survey [...]

Alternative Content Webinar2024-01-30T18:58:09+00:00

Budget-Friendly Marketing Ideas

Getting the most from your communications, marketing, and advertising spend is always important. Over the past year, many theaters have embraced the challenge of doing more with less and have improved the efficiency of their marketing operations. In this webinar, we’ll hear from three theaters that have found success with more focused budgets including: Alexandra Van Der Zee, Omniversum, The Hague, Netherlands Sharlene Argyres and Donna Domenici, New Mexico Museum of Natural History, Albuquerque, New Mexico James Nesmith, Science Spectrum, Lubbock, Texas As a bonus, [...]

Budget-Friendly Marketing Ideas2023-12-06T19:24:52+00:00

Aspect Ratios: The Shape of Cinema

Nothing could be as boring as aspect ratios, right? Well, you haven’t seen Jonathan Bird’s exciting and fascinating look at aspect ratios and how we got to where we are today. This short presentation looks at the history of aspect ratio in cinema, how it affected lens design, film evolution, projector design and culminated in the unique (some would say odd) 1.43:1 aspect ratio of IMAX. And while something as mundane as aspect ratio might not seem very exciting, it is in fact the very [...]

Aspect Ratios: The Shape of Cinema2023-12-06T19:27:05+00:00