Innovative Programming Choices to Expand Our Image and Our Audiences

Innovative Programming Choices to Expand Our Image and Our Audiences Webinar Overview Dani LeBlanc, Director of Immersive Theaters Michael Daut, Principal and Owner, Michael Daut Productions Alec Warren, Director, Dorrance DOME Experiences & Planetarium Jeremiah Dombach, Omni Theater Director Dome and giant screen venues had more programming possibilities than ever before. New projection systems, LED domes, immersive audio, live performance tools, and flexible content platforms had expanded what these spaces could do. But the bigger question was not what was possible. The bigger question was [...]

Innovative Programming Choices to Expand Our Image and Our Audiences2026-07-24T20:21:34+00:00

Putting the FUN Back Into Marketing Webinar

Putting the FUN Back Into Marketing! Metrics, KPIs, Data points, and Conversions… oh my! These are important for any marketing campaign, but let’s not forget the FUN! Join Lori Rick from MacGillivray Freeman Films and Ryan Holota from the Saskatchewan Science Centre for a fast-paced, idea-packed session designed to reignite the creative spark in giant screen film marketing.

Putting the FUN Back Into Marketing Webinar2026-03-26T17:36:08+00:00

Demystifying Data

Demystifying Data Presented as a Webinar on Wednesday, December 4, 2024 Moderator: Ryan Holota, Saskatchewan Science Centre Presenter: John Morey, The Morey Group  Description: In a world increasingly driven by data, understanding how to collect and interpret data is crucial for making informed business decisions. This session aims to demystify data science for non-technical professionals, providing practical insights and easy-to-implement strategies. Introduction To Data Collection Why data is important Common Terminology Types Of Data Finding Data and Data Sources Getting Started Importance of defining goals [...]

Demystifying Data2025-04-07T17:12:59+00:00

Marketing Masterclass

GSCA Marketing Masterclass The GSCA State of the Giant Screen Surveys consistently indicate a correlation between marketing and revenue. Theaters that market the giant screen experience and films have higher attendance and revenue than those that don't. The GSCA Marketing Masterclass showcased tips and tools on how and when to market. Learners from all levels of giant screen experience gathered valuable marketing information, including: What’s the first thing you do after you book a film? What makes a good campaign? The Media Mix and PESO [...]

Marketing Masterclass2025-06-02T17:46:59+00:00

PR 101: Launching a Film Using Featured Talent

Looking for a creative way to launch a new film? Two GSCA member museums share tips on using featured talent to launch a giant screen film. The Denver Museum of Nature & Science made the star of their Extreme Weather 3D marketing campaign an object instead of a person—The Tornado Intercept Vehicle (TIV). The TIV, dropped off by filmmaker Sean Casey, rolled up to the museum to much fanfare and was positioned in front of the museum for three weeks. Maura O’Neal, DMNS’s Communications and [...]

PR 101: Launching a Film Using Featured Talent2023-12-06T19:09:25+00:00

It Takes a Museum: Discovery Place’s Award-Winning “Year of the Engineer” Program

In 2018, Discovery Place in Charlotte, North Carolina, partnered with 250 STEM leaders to provide 2,500 experiences to expose 250,000 guests to the wonders of STEM. It all started with a rough-cut screening of the film Dream Big, which sparked the idea to not just show the film but to have a “year of the engineer,” with all forms of programming centered around engineering. In this webinar, you'll learn how Discovery Place's divisions all worked together to create this award-winning program and how you can [...]

It Takes a Museum: Discovery Place’s Award-Winning “Year of the Engineer” Program2023-12-06T19:10:38+00:00

Theater Operations Survey Results

From ticket prices, programming, attendance, capture rates, marketing, budgeting, staffing, concessions, and much more, this Giant Screen Cinema Association webinar looks at the results of an extensive survey GSCA conducted in 2019 to understand how theaters structure their operations. This webinar was presented on December 3, 2019,  by GSCA Member Services Committee Co-Chairs Marlene Janetos and Mary Jane Dodge.  Download Webinar Slides

Theater Operations Survey Results2024-08-14T12:55:43+00:00

Engaging Audiences with Innovative Virtual Programming

In the webinar "Engaging Audiences with Innovative Virtual Programming," giant screen theaters and film distributors share their creative virtual solutions for trips, camps, and groups, with time at the end for questions. We also get the school  district and educator perspective from Erik Leitner, STEM+Computer Science Instructional Facilitator for Broward County Public Schools, which is the sixth largest public school system in the US. Erik shares examples of virtual programming that educators are currently using to support their curriculum and provides insight on tools distributors [...]

Engaging Audiences with Innovative Virtual Programming2023-12-06T19:14:18+00:00
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