GSCA’s Direct View LED 101 Webinar Series: LED Domes and the Content for Them
GSCA is pleased to introduce Direct View LED 101: What It Means for Giant Screens, a new webinar series moderated by Paul Fraser of Blaze Cineworks.
GSCA’s Direct View LED 101 Webinar Series, LED Flat Displays and the Content for Them
GSCA is pleased to introduce Direct View LED 101: What It Means for Giant Screens, a new webinar series moderated by Paul Fraser of Blaze Cineworks.
Putting the FUN Back Into Marketing Webinar
Putting the FUN Back Into Marketing! Metrics, KPIs, Data points, and Conversions… oh my! These are important for any marketing campaign, but let’s not forget the FUN! Join Lori Rick from MacGillivray Freeman Films and Ryan Holota from the Saskatchewan Science Centre for a fast-paced, idea-packed session designed to reignite the creative spark in giant screen film marketing.
Demystifying Data
Demystifying Data Presented as a Webinar on Wednesday, December 4, 2024 Moderator: Ryan Holota, Saskatchewan Science Centre Presenter: John Morey, The Morey Group Description: In a world increasingly driven by data, understanding how to collect and interpret data is crucial for making informed business decisions. This session aims to demystify data science for non-technical professionals, providing practical insights and easy-to-implement strategies. Introduction To Data Collection Why data is important Common Terminology Types Of Data Finding Data and Data Sources Getting Started Importance of defining goals [...]
Marketing Masterclass
GSCA Marketing Masterclass The GSCA State of the Giant Screen Surveys consistently indicate a correlation between marketing and revenue. Theaters that market the giant screen experience and films have higher attendance and revenue than those that don't. The GSCA Marketing Masterclass showcased tips and tools on how and when to market. Learners from all levels of giant screen experience gathered valuable marketing information, including: What’s the first thing you do after you book a film? What makes a good campaign? The Media Mix and PESO [...]
PR 101: Launching a Film Using Featured Talent
Looking for a creative way to launch a new film? Two GSCA member museums share tips on using featured talent to launch a giant screen film. The Denver Museum of Nature & Science made the star of their Extreme Weather 3D marketing campaign an object instead of a person—The Tornado Intercept Vehicle (TIV). The TIV, dropped off by filmmaker Sean Casey, rolled up to the museum to much fanfare and was positioned in front of the museum for three weeks. Maura O’Neal, DMNS’s Communications and [...]
It Takes a Museum: Discovery Place’s Award-Winning “Year of the Engineer” Program
In 2018, Discovery Place in Charlotte, North Carolina, partnered with 250 STEM leaders to provide 2,500 experiences to expose 250,000 guests to the wonders of STEM. It all started with a rough-cut screening of the film Dream Big, which sparked the idea to not just show the film but to have a “year of the engineer,” with all forms of programming centered around engineering. In this webinar, you'll learn how Discovery Place's divisions all worked together to create this award-winning program and how you can [...]
Theater Operations Survey Results
From ticket prices, programming, attendance, capture rates, marketing, budgeting, staffing, concessions, and much more, this Giant Screen Cinema Association webinar looks at the results of an extensive survey GSCA conducted in 2019 to understand how theaters structure their operations. This webinar was presented on December 3, 2019, by GSCA Member Services Committee Co-Chairs Marlene Janetos and Mary Jane Dodge. Download Webinar Slides
Engaging Audiences with Innovative Virtual Programming
In the webinar "Engaging Audiences with Innovative Virtual Programming," giant screen theaters and film distributors share their creative virtual solutions for trips, camps, and groups, with time at the end for questions. We also get the school district and educator perspective from Erik Leitner, STEM+Computer Science Instructional Facilitator for Broward County Public Schools, which is the sixth largest public school system in the US. Erik shares examples of virtual programming that educators are currently using to support their curriculum and provides insight on tools distributors [...]
Digital Marketing Tools for Theaters and Distributors
Learn about some of the latest strategies and tactics being used to successfully market giant screen films. Presenters include: Brian Siddle from Strong Coffee Marketing and Aileen Robertson from Cosmic Picture share details of the marketing campaign for Superpower Dogs, winner of the GSCA 2019 Achievement Award for Best Marketing Campaign by a Distributor, and what you should keep in mind as you develop your own digital marketing campaigns. Lea Silver shares IMAX Victoria's digital marketing successes in launching Great Bear Rainforest. Lori Rick and Shauna Badheka [...]