Marketing Masterclass

It's no surprise that the GSCA State of the Giant Screen Industry Survey consistently indicates a correlation between marketing and revenue. Theaters that market the giant screen experience and films have higher attendance and revenue than those that don't. Join us for the first GSCA Marketing Masterclass for tips and tools on how and when to market. During the masterclass, learners from all levels of giant screen experience will gather valuable marketing information, including: What’s the first thing you do after you book a film? [...]

By |2024-03-04T06:05:06+00:00November 21st, 2023|

PR 101: Launching a Film Using Featured Talent

Looking for a creative way to launch a new film? Two GSCA member museums share tips on using featured talent to launch a giant screen film. The Denver Museum of Nature & Science made the star of their Extreme Weather 3D marketing campaign an object instead of a person—The Tornado Intercept Vehicle (TIV). The TIV, dropped off by filmmaker Sean Casey, rolled up to the museum to much fanfare and was positioned in front of the museum for three weeks. Maura O’Neal, DMNS’s Communications and [...]

By |2023-12-06T19:09:25+00:00June 22nd, 2023|

It Takes a Museum: Discovery Place’s Award-Winning “Year of the Engineer” Program

In 2018, Discovery Place in Charlotte, North Carolina, partnered with 250 STEM leaders to provide 2,500 experiences to expose 250,000 guests to the wonders of STEM. It all started with a rough-cut screening of the film Dream Big, which sparked the idea to not just show the film but to have a “year of the engineer,” with all forms of programming centered around engineering. In this webinar, you'll learn how Discovery Place's divisions all worked together to create this award-winning program and how you can [...]

By |2023-12-06T19:10:38+00:00June 22nd, 2023|

Theater Operations Survey Results

From ticket prices, programming, attendance, capture rates, marketing, budgeting, staffing, concessions, and much more, this Giant Screen Cinema Association webinar looks at the results of an extensive survey GSCA conducted in 2019 to understand how theaters structure their operations. This webinar was presented on December 3, 2019,  by GSCA Member Services Committee Co-Chairs Marlene Janetos and Mary Jane Dodge.  Download Webinar Slides Download PDF of Full Results

By |2023-12-06T19:12:26+00:00June 22nd, 2023|

Engaging Audiences with Innovative Virtual Programming

In the webinar "Engaging Audiences with Innovative Virtual Programming," giant screen theaters and film distributors share their creative virtual solutions for trips, camps, and groups, with time at the end for questions. We also get the school  district and educator perspective from Erik Leitner, STEM+Computer Science Instructional Facilitator for Broward County Public Schools, which is the sixth largest public school system in the US. Erik shares examples of virtual programming that educators are currently using to support their curriculum and provides insight on tools distributors [...]

By |2023-12-06T19:14:18+00:00June 22nd, 2023|

Digital Marketing Tools for Theaters and Distributors

Learn about some of the latest strategies and tactics being used to successfully market giant screen films. Presenters include: Brian Siddle from Strong Coffee Marketing and Aileen Robertson from Cosmic Picture  share details of the marketing campaign for Superpower Dogs, winner of the GSCA 2019 Achievement Award for Best Marketing Campaign by a Distributor, and what you should keep in mind as you develop your own digital marketing campaigns. Lea Silver shares IMAX Victoria's digital marketing successes in launching Great Bear Rainforest. Lori Rick and Shauna Badheka [...]

By |2023-12-06T19:16:55+00:00June 21st, 2023|

Theater Disinfection Products and Technologies for COVID and Beyond

Whether currently opened or making plans to re-open, theaters everywhere have had to consider a plethora of new health and safety protocols, many of which have been implemented. Adopting a holistic, “healthy building” approach appears to be the new normal, and the search for the best practices and products continues. In this webinar, we’ll focus on a few new products and technologies (based on old science) that are being used in interior public spaces, such as theaters, to effectively disinfect the air and surfaces. An [...]

By |2023-12-06T19:18:24+00:00June 21st, 2023|

The Making of Apollo 11: First Steps Edition

The Apollo 11 mission was one of the crowning achievements of a generation. In this webinar, we talk to the creative team that brought this incredible mission to a new generation on the giant screen. Moderated by IMAX Sound Designer Brian Eimer, ImagesInSound Featuring:  Todd Douglas Miller, Director Tom Petersen, Producer Will Cox, Film Restoration and Post Services Eric Milano, Sound Designer Ben Feist, Audio Restoration David Keighley, IMAX Chief Quality Guru  Matt Morton, Composer

By |2023-12-06T19:21:14+00:00June 21st, 2023|

Alternative Content Webinar

As many of us had to pivot during the past two years,  new “alternative” content became the buzzword. For our industry, alternative content is, but is not limited to, feature films, concerts, theater presentations, live presentations, gaming, etc. GSCA and the GSCA Industry Development Committee review the results of the Alternative Content Survey that was conducted the summer of 2022. It is the hope of the committee that this survey serves as a catalyst for ongoing discussion regarding this topic. The learnings from the survey [...]

By |2024-01-30T18:58:09+00:00June 21st, 2023|

Budget-Friendly Marketing Ideas

Getting the most from your communications, marketing, and advertising spend is always important. Over the past year, many theaters have embraced the challenge of doing more with less and have improved the efficiency of their marketing operations. In this webinar, we’ll hear from three theaters that have found success with more focused budgets including: Alexandra Van Der Zee, Omniversum, The Hague, Netherlands Sharlene Argyres and Donna Domenici, New Mexico Museum of Natural History, Albuquerque, New Mexico James Nesmith, Science Spectrum, Lubbock, Texas As a bonus, [...]

By |2023-12-06T19:24:52+00:00June 21st, 2023|
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